http://hollywoodinsider.ew.com/2010/04/01/
box-office-preview-clash-of-the-titans-on-top-of-the-crowded-holiday-weekend/
Box office preview: 'Clash of the Titans' on top of the crowded holiday
weekend
by Nicole Sperling
Categories: Box Office, Industry News, Movie Biz
The official battle over 3-D screens comes to a head this weekend.
(Everything up until now has been preamble.) For Warner Bros. must land its
Clash of the Titans in first place to justify its decision to go 3-D and move
its release date to the weekend following Dreamworks Animation’s How to
Train Your Dragon. Dragon, which already suffered from following Alice in
Wonderland so closely, has been doing solid business during the week, earning
close to $15 million just through Wednesday. And the third party in the race
is Alice, which is still a player in the game, earning another $6 million
from Monday to Wednesday, primarily from kids out on Spring Break.
3D影廳大戰終於在本週正式展開!(先前的電影只是開胃菜而已)
對華納兄弟來說,他們必須將"超世紀封神榜"拱上冠軍
以證明他們3D化與將檔期延到夢工廠動畫"馴龍高手"之後的決定是正確的
至於與"魔境夢遊"檔期太接近而表現不如預期的馴龍高手
本週的業績開始穩定,這三天賺了將進1千5百萬美金
魔境夢遊則是繼續在賽場上擔任玩家的第三勢力,
靠著放春假的小孩們,本片在這三天也進帳了6百萬
The weekend becomes even more complicated when you figure in the fact that
it’s Easter, the NCAA Championship reaches its final four on Saturday night,
and Good Friday does mean a good day for movie-going. In fact, the
highest-grossing film on Easter weekend was Scary Movie 4, which earned $40.4
million back in 2006. Also competing for some box-office coin are two films
not debuting in 3-D this weekend. Miley Cyrus opened her tailor-made Nicholas
Sparks’ movie The Last Song on Wednesday to $5 million. And Tyler Perry will
bow his sequel Why Did I Get Married Too for a bit of counter-programming.
Check out my predictions after the jump. And enjoy the Easter Bunny.
由於有復活節、星期六的大學男籃4強準決賽
以及週五意味著看電影的好日子,週末的戰況變得更加複雜
事實上,復活節表現最好的電影,是4年前賺進4千萬美金的"驚聲尖笑4"
本週同樣想在戲院分一杯羹的,還有兩部沒有3D化的新片:
麥莉希拉主演由"最後一封情書"原著者量身打造的
"最後一首歌",在星期三已經進帳了5百萬
黑人諧星泰勒派瑞則會帶來有點逆向操作的"Why Did I Get Married Too"
以下是作者的預測,順便祝大家復活節快樂
1. Clash of the Titans: $70 million
Dreamworks Animation made it very clear to exhibitors that if they chose not
to run How to Train Your Dragon on the 3-D screen in their cineplex, the
studio would not provide them with a 2-D print to run in the same complex.
That hardball approach didn’t sit well with exhibs, who in many cases chose
to take more 3-D runs from Warner Bros.’s Clash.
In fact the Sam Worthington-starrer, co-produced by Legendary Pictures,
will debut in 1,600 3-D locations, close to 600 more than the studio thought
they’d be able to land. Also helping the Clash run will be theater chains,
who will likely be doing split runs on their 3-D screens with Alice.
The little secret behind all this, though, is that Clash doesn’t need to be
seen in 3-D. We all know it was converted after the fact, so it’s not like
Louis Leterrier (Hulk) shot the film anticipating you in your glasses.
1.超世紀封神榜:7千萬美金
夢工廠動畫部曾經明確向戲院業者表態:
假如他們不繼續放映馴龍高手3D版本,他們也別想獲得該片2D版本的拷貝
然而這種強硬的宣示看起來效果並不好,因為大部分戲院
還是決定讓超世紀獲得更多的3D場次
實際上,這部由山姆沃辛頓主演,傳奇影業聯合製作的巨片
首週將會有1600家3D影廳的加持,比原先片商想的6百家還要多
另一個會幫助超世紀的利多則是連鎖戲院,他們將會另外安排沒有3D效果的影廳
其實,這部電影並不一定要看3D版本
我們也都知道這個效果是另外附加的,所以各位不用擔心在觀賞
這部"無敵浩克"導演的新片時,還要戴上特殊眼鏡
2. How to Train Your Dragon: $30 million
Considering how well this movie has done during the week, and the number of
kids available over the weekend, this movie is likely to hold in pretty well
its second weekend in theaters. And it would be good news for Dreamworks
Animation, who saw its stock get pummeled the Monday after it debuted to
underwhelming results.
2.馴龍高手:3千萬美金
考慮到他非週末期間的優異表現,加上本週為數不少的小孩們
馴片在第二週將可以保有低跌幅,這對於夢工廠動畫來說可是一個好消息
因為當該片首週表現不如預期時,該公司的股價立刻下跌了
3. Why Did I Get Married Too: $25 million
Tyler Perry’s first movie in this series Why Did I Get Married debuted in
2007 to $21 million. This one is likely to surpass its predecessor, with
Janet Jackson and Tyler Perry offering up their star power to his devoted
fans. Also helping this film is the Easter holiday, which has historically
been a big movie-going day within the African-American community.
3.Why Did I Get Married Too:2千5百萬美金
泰勒派瑞三年前推出該系列首集時,首週賺了2千1百萬
本片由於有派瑞與珍娜傑克森的明星魅力與死忠粉斯加持,成績確定會超越上一集
本片的第二優勢在於復活節假期,因為歷史顯示這是黑人社群集體去看電影
的好日子
4. The Last Song: $21 million
With Miley’s strong Wednesday debut, this romantic weepy is on track to
exceed the original weekend expectations of $17 million. Sunday will be soft
but the rest of the weekend should do nicely for this budding movie star.
4.最後一首歌:2千1百萬美金
這部由麥莉主演,星期三就上映的浪漫催淚片,篤定會超越原先預估的1700萬
本片週日的走勢可能會比較疲軟,但其他天的票房對於這個正在萌芽的電影明星
來說,都會是好數字
5. Alice in Wonderland: $13 million
The Tim Burton, Johnny Depp movie just keeps on ticking, just crossing $300
million in domestic box-office receipts. This weekend should see the movie
pass $700 million worldwide, despite being in only a little more than 600 3-D
screens.
5.魔境夢遊:1千3百萬美金
這部提姆波頓與強尼戴普合作的大片仍在慢慢地累積票房
儘管他的3D影廳只剩6百廳多一點,但本片本週就會達到美國3億,全球7億的里程碑
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