11/23 收視率 - 民視

By Gary
at 2009-11-24T20:00
at 2009-11-24T20:00
Table of Contents
轉錄至 http://tinyurl.com/yzcyp2y
1. 資料來源:臺灣AGB尼爾森收視率調查報告。
2.「四歲以上」平均收視率數據:一般媒體或記者對外公佈的收視率數據。
3.「15-44歲」平均收視率數據:又稱「有效收視率」,因為臺灣主要消費
人口之年齡層集中在「15-44歲」,這個數據是較受到廣告客戶關注,
廣告客戶將依據「15-44歲」平均收視率的高低,來決定是否要購買該
節目的廣告檔次;電視台也是依據此數據來換算廣告營收點數。
11/23收視率表現與各主要競爭頻道比較:
「射鵰英雄傳」 (四歲以上):1.53 (15-44歲):1.30
「閃亮的日子」 (四歲以上):1.51 (15-44歲):1.37
「我在1949等你」(四歲以上):0.54 (15-44歲):0.42
「娘家」 (四歲以上):4.72 (15-44歲):2.28
「天下父母心」 (四歲以上):5.95 (15-44歲):5.17
「媽媽發怒了」 (四歲以上):1.37 (15-44歲):0.90
--
1. 資料來源:臺灣AGB尼爾森收視率調查報告。
2.「四歲以上」平均收視率數據:一般媒體或記者對外公佈的收視率數據。
3.「15-44歲」平均收視率數據:又稱「有效收視率」,因為臺灣主要消費
人口之年齡層集中在「15-44歲」,這個數據是較受到廣告客戶關注,
廣告客戶將依據「15-44歲」平均收視率的高低,來決定是否要購買該
節目的廣告檔次;電視台也是依據此數據來換算廣告營收點數。
11/23收視率表現與各主要競爭頻道比較:
「射鵰英雄傳」 (四歲以上):1.53 (15-44歲):1.30
「閃亮的日子」 (四歲以上):1.51 (15-44歲):1.37
「我在1949等你」(四歲以上):0.54 (15-44歲):0.42
「娘家」 (四歲以上):4.72 (15-44歲):2.28
「天下父母心」 (四歲以上):5.95 (15-44歲):5.17
「媽媽發怒了」 (四歲以上):1.37 (15-44歲):0.90
--
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民視
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