2010 Preview: Inception - 電影院

http://www.boxofficemojo.com/news/?id=2663&p=.htm

2010 Preview: Inception
全面啟動

by Ray Subers
January 31, 2010

Release Date: July 16 (in conventional theaters and IMAX)
Studio: Warner Brothers
Genre: Sci-Fi Action
Director: Christopher Nolan
Writer: Christopher Nolan
Cast: Leonardo DiCaprio, Ken Watanabe, Joseph Gordon-Levitt, Marion
Cotillard, Ellen Page, Tom Hardy, Cillian Murphy, Tom Berenger, Michael
Caine, Lukas Haas, Dileep Rao

Studio Description: An executive becomes involved in a blackmailing scandal.

官方資料:一名科技公司的老闆,捲入了一場勒索信醜聞的風暴...
(這也太簡單了吧...)

Analysis: Following the record-breaking success of The Dark Knight in 2008,
writer-director Christopher Nolan decided to step away from the franchise for
a few years to make Inception, based off his own original idea. Thus far, the
picture has been shrouded in secrecy, with its tagline ("Your mind is the
scene of the crime") and trailers giving away little other than that it's
likely going to be a mind-bending sci-fi action movie in the vein of The
Matrix.

分析:
經過破了不少紀錄的超人氣巨片"黑暗騎士"之後
該片的導演兼編劇克里斯諾蘭決定暫時拋開蝙蝠俠系列電影
全心投入他原創構想的"全面啟動"
到目前為止,"全"片幾乎機密地被保護
不過從宣傳語"你的心裡就是犯罪現場",以及預告來看
這應該跟駭客任務一樣,是一部比較不好理解的科幻動作片

In between Batman Begins and The Dark Knight, Christopher Nolan co-wrote and
directed The Prestige, which grossed a respectable-but-far-from-blockbuster
$53.1 million. A lot more is riding on Inception, though, as it features
Leonardo DiCaprio, was filmed in six different countries and has a rumored
production budget in excess of $200 million. Warner Bros., which had a
record-breaking 2009 thanks to strong sales for Harry Potter and the
Half-Blood Prince, The Hangover and The Blind Side, has enough confidence in
Mr. Nolan that they are making Inception their big summer release, scheduling
it for mid-July just like Dark Knight and Harry Potter before.

在開戰時刻與黑暗騎士之間,諾蘭曾經編導出
值得尊敬但距離賣座強檔還有一段距離的"頂尖對決"(5310萬美金)
這次的全面啟動,雖然有了李奧納多狄卡皮歐
但由於趴在六個不同國家拍攝,甚至謠傳拍攝成本超過了2億美金
因此冒險程度更高
儘管如此,去年靠著"哈利波特:混血王子的背叛"、"醉後大丈夫"與"攻其不備"
打破營收紀錄的華納兄弟公司,還是對諾蘭先生有足夠的信心
並且將全面啟動放入暑假檔的強片當中
而時間就跟HP6與TDK一樣,是在7月中

Expect a barrage of Inception advertising, both traditional and viral,
leading up to July 16 in an effort to convince audiences to give an
un-established property a chance. While it may appear to be a hard sell,
audiences recently proved they were willing to turn out in large numbers for
a sci-fi picture not based on a pre-established property when they made
Avatar an all time blockbuster. Unless its marketing makes it out to be a
convoluted, obscure mess, Inception has an excellent chance of finding
success.

全面啟動預計將會有聲勢浩大的宣傳攻勢,無論是透過傳統媒體還是病毒式行銷
都努力地說服觀眾在7月16號給這部沒有先前根基的電影一個機會
儘管這部片看起來不好行銷,但當阿凡達成為影史最賣座電影之後
觀眾也證明了即使是原創的科幻片,也能締造出高票房
只要行銷方式不會犯下過於迂迴與含糊不清的錯誤
全面啟動很有機會獲得全面的成功


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