Re: CSI的置入性行銷 - CSI

※ 引述《gaudi (開始戒掉上BBS的習慣)》之銘言：
: 好像越來越嚴重了
: 除了之前NY207和MIA407 Crossover那兩集
: 開頭都用了瑪丹那最新單曲外
: 邁阿密最明顯的就是悍馬車了
: 不過這也是難免
: 但昨天看NY210竟然出現一幕
: 丹尼的手機突然響起來
: 霍克一聽就說「喔，是coldplay的歌，不錯的團喔」
: 接著鏡頭不只放大照著手機
: 丹尼還接著說出歌名
: 我咧~~置入性行銷超明顯啊
這是CBS搶錢新手法...

以下是來自Reuters的一篇報導

CSI: NY to debut Coldplay ringtone


November 30, 2005 at 09:05:00 AM
Brit rockers team up with CBS to promote new single "Talk" on popular crime
drama.

When detective Danny Messer investigates another crime scene on CSI: NY
tonight, more than a deadly dose of reality will ring in his ears. Series
star Carmine Giovinazzo's phone will sound to the tune of Coldplay's next
single. It's part of a cross-promotional agreement between CBS and Capitol
Records.

The call will come in during a key scene, after which viewers will be offered
the opportunity to purchase the ringtone of the song "Talk" for their cell
phone.

In addition to the ringtone, "Talk" will serve as background music during a
later scene in the broadcast. The track is taken from Coldplay's X&Y album,
which debuted at No. 1 in 32 countries when it was released in June. The
album has sold 2.3 million copies in the US, according to Nielsen SoundScan.

CBS will run a message instructing viewers how to obtain the ringtone, which
will be available exclusively for one week through major wireless carriers
and eventually on CBS.com. The $2.49 product is in Realtone format, meaning
it is an actual clip from the band's original recording rather than a tonal
reproduction.

Earlier this year, Coldplay teamed with Cingular to debut the new track
"Speed of Sound" as a ringtone before the song hit radio stations and before
the release of X&Y.

Story Copyright c 2005 Reuters Limited. All rights reserved.


轉錄自http://www.mp3.com/stories/2529.html&ref_id=400938&ref_type_id=1

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