Star Movies 走入歴史 - MOD

http://www.hollywoodreporter.com/news/fox-replace-star-movies-asia-255223

The move is designed to capitalize on the studio's Hollywood
brand.
HONG KONG – Fox International Channels (FIC) will launch Fox
Movies Premium on linear television and Asia’s first online pay-
TV streaming platform, Fox Movies Premium Play, to replace Star
Movies in Asia. The channel will be available from Jan. 1, 2012,
in high definition.
The move is to capitalize on the Hollywood association the Fox
brand possesses, said Zubin Gandevia, FIC COO Asia Pacific &
Middle East at the announcement event held on the first day of the
annual CASBAA convention in Hong Kong, one of the first strategic
steps that FIC would unveil in the next few months. “We bring
more Hollywood content to subscribers than anyone else,” Gandevia
said.
The revamped channel will simultaneously unveil to its subscribers
the complementary service Fox Movies Premium Play, the first
online player in Asia and the first made available to subscribers
through a TV network. Viewers can stream online in one go or with
breaks Hollywood movies from Fox, Disney, MGM, The Weinstein
Company and Summit, all of which have long term output deal with
FIC. The service will be launched on PCs, then across devices such
as tablets and smartphones over time.
While movies continues to be the focus of the rebranded channel,
it will offer additional premium contents including original
series such as international hit The Walking Dead and the upcoming
pirate-themed Port Royale; exclusive live events such as the
Academy Awards, the Golden Globes and BAFTA; mini-series such as
Titanic, to be premiered next April to memorialize the 100th
anniversary of the disaster.
Fox Movies Premium will be available in Hong Kong, Singapore,
Malaysia, Thailand, and Indonesia, while the Star Movies brand
will remain in Taiwan and the Philippines, markets that Gandevia
called analog with not enough digitalization.
The company plans to launch similar online players for other FIC
channels such as Star Chinese Movies in the future. “It’s the
general direction of not only our business, but also the world,”
Gandevia told The Hollywood Reporter, “it’s the concept of
television everywhere.”

＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝

文章中是提到由於台灣和菲律賓還沒夠數位化，所以台灣還停會保持這個頻道名稱，

所以有線電視的 STAR MOVIES是不會被更動到而保留下來，

只是MOD現在的 STAR MOVIES就是高畫質的啊，

而且文章也1提到STAR MOVIES將被更成名FOX MOVIES PREMIERE且高畫質，

那現在已數位化的MOD上的STAR MOVIES HD明年也會被更名成FOX MOVIES PREMIERE嗎？

有人知道嗎？


--