《月薪嬌妻》超夯 日媒分析5大原因 - 日劇

By Oliver
at 2016-12-26T12:57
at 2016-12-26T12:57
Table of Contents
熱播日劇《月薪嬌妻》播出完結篇,該劇播出以來獲得大眾好評,收視屢創新高,對於《
月薪嬌妻》能獲得如此高的收視率,日媒《日刊體育》就分析出5大原因,分別是:「富
士電視台退出該時段」、「收視率調查方法改變」、「地方新勢力」、「《重版出來!》的好評效應」和「戀舞」。
《日刊體育》報導,《月薪嬌妻》在日本播放時間為每週二的晚上10點時段,此時段原本是
播映《月》劇的TBS電視台與富士電視台打對台的時段,但富士今年退出該時段,雖然《月
》劇首集收視率普通,僅10.2%,但之後節節上升,最後連TBS高層都覺得這部是自信之作,
認為收視率高和富士的缺席無關。
另外,日本改變收視率調查方式,把同時間的預約錄影也算在內,由於《月》劇觀眾主要
為錄影,並非是準時收看,所以此方法對《月》劇的收視率明顯有利,加上另一個新指標
綜合收視率,更包含了網路以及社群的討論程度。
《月》劇在日本的地方電視台收視率也相當亮眼,加上劇末的「戀舞」常被地方電視台自
製的綜藝和網站的拿來使用,吸引不少民眾關注。
而在今年初播映的日劇《重版出來!》收視率雖然不是非常好,但後續口碑極佳,該齣戲
的編劇野木亞紀子也是《月》劇的編劇;《月》劇女主角新垣結衣,其實是第三次擔任野
木亞紀子所擔任編劇的女主角,前二次分別是2013年的《公關室愛情》(空飛ぶ広報室)
和2015年的《掟上今日子的備忘錄》(掟上今日子の備忘録)。
而《月》劇每集片尾曲為男主角星野源的歌曲《戀》,劇中人物搭配此首歌跳的「戀舞」
更是掀起模仿風潮,話題性十足。
http://ent.ltn.com.tw/news/breakingnews/1923465
--
月薪嬌妻》能獲得如此高的收視率,日媒《日刊體育》就分析出5大原因,分別是:「富
士電視台退出該時段」、「收視率調查方法改變」、「地方新勢力」、「《重版出來!》的好評效應」和「戀舞」。
《日刊體育》報導,《月薪嬌妻》在日本播放時間為每週二的晚上10點時段,此時段原本是
播映《月》劇的TBS電視台與富士電視台打對台的時段,但富士今年退出該時段,雖然《月
》劇首集收視率普通,僅10.2%,但之後節節上升,最後連TBS高層都覺得這部是自信之作,
認為收視率高和富士的缺席無關。
另外,日本改變收視率調查方式,把同時間的預約錄影也算在內,由於《月》劇觀眾主要
為錄影,並非是準時收看,所以此方法對《月》劇的收視率明顯有利,加上另一個新指標
綜合收視率,更包含了網路以及社群的討論程度。
《月》劇在日本的地方電視台收視率也相當亮眼,加上劇末的「戀舞」常被地方電視台自
製的綜藝和網站的拿來使用,吸引不少民眾關注。
而在今年初播映的日劇《重版出來!》收視率雖然不是非常好,但後續口碑極佳,該齣戲
的編劇野木亞紀子也是《月》劇的編劇;《月》劇女主角新垣結衣,其實是第三次擔任野
木亞紀子所擔任編劇的女主角,前二次分別是2013年的《公關室愛情》(空飛ぶ広報室)
和2015年的《掟上今日子的備忘錄》(掟上今日子の備忘録)。
而《月》劇每集片尾曲為男主角星野源的歌曲《戀》,劇中人物搭配此首歌跳的「戀舞」
更是掀起模仿風潮,話題性十足。
http://ent.ltn.com.tw/news/breakingnews/1923465
--
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