《環太平洋》被扯衰 導演急揪影迷反擊 - 電影
By Christine
at 2013-07-06T07:56
at 2013-07-06T07:56
Table of Contents
新聞網址：http://bit.ly/1a8gPjI
《環太平洋》票房被扯衰 導演急揪影迷反擊負評
中國時報 徐定遠／綜合報導
影業專報《綜藝報(Variety)》６月27日報導，《環太平洋》映前票房預估不佳，並與
去年慘賠的《超級戰艦》相提並論。《環太》導演吉勒摩戴托羅(Guillermo del Toro)
急得跳腳，立即在官網號召影迷回擊負面宣傳，顯現原本用在擬定行銷策略上的票房
預估，已淪為電影公司的惡質攻擊武器。
票房預估原是讓電影公司補強行銷弱點的參考數據，一般電影宣傳的黃金期是上映前
一周，《環太》至今70％的宣傳預算都還未動用，在宣傳期尚未展開前，就以票房預估
不佳預言電影將慘賠，不合理，也毫無建設性。
布萊德比特(Brad Pitt)的《末日之戰》，在上映前被描繪成「影史最大災難」，但上映
１周就有44憶台幣票房，上周末北美票房也比首映的《白宮末日》高。負面新聞能讓觀眾
暫時觀望，但阻止不了好電影的口碑。
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參考外電：
1.Guillermo del Toro Rallies Fans to Counter Negative 'Pacific Rim' Press
http://bit.ly/1cshvML
2.綜藝報對環太平洋的預估評論文
Is ‘Pacific Rim’ Doomed to Be This Year’s ‘Battleship’?
http://bit.ly/17hRTSn
懶得看英文的可以看中文網站的詳細報導：http://bit.ly/14Z6rUE
心得：環太平洋沒有一線天王天后加入演出，在票房競爭上的確比較吃虧，
不過最近此片在宣傳上也出現了可以拉抬聲勢了兩個利多：
一是此片在英國媒體的試映結果還不錯，三家知名媒體都稱很有娛樂效果
http://bit.ly/15lf5iu
二是饒舌天王肯伊威斯特在看過試片後也給了好評
http://bit.ly/1a86uUY
--
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