《變形4》賣300億 陸置入卻扯一卡車官司 - 電影
By Eartha
at 2014-08-05T10:42
at 2014-08-05T10:42
Table of Contents
新聞網址:
http://www.chinatimes.com/newspapers/20140805000836-260112
《變形4》賣300億 陸置入卻扯一卡車官司
2014年08月05日 04:10
徐定遠/綜合報導
http://img.chinatimes.com/newsphoto/2014-08-05/656/BBC600_P_06_01.jpg
《變形金剛4:絕跡重生》是今年首部全球票房超越300億台幣的電影。
《變形金剛4:絕跡重生》全球票房日前正式突破300億台幣,目前排名影史第18名,大
陸觀眾的支持功不可沒,短短31天就累積約95億台幣票房;但該片在未成熟的大陸市場,
接連引來置入官司、拆帳猜疑。
《變形4》的大量商品置入堪稱奇觀,因置入延伸出的官司更是源源不絕,大陸廠商不熟
悉歐美慣例造成過度期待,北京盤古氏公司、重慶武隆的旅遊行銷公司,均因不滿意置入
成果提告,湖北周黑鴨食品也因產品在電影只出現1秒鐘,在上月發出律師函。
美國片商在國際市場可收到約50%的拆帳收益,在大陸卻僅約25%的拆帳比,該片美國片
商派拉蒙還懷疑大陸片商操作票房資訊、低報收益,雇用高達1200名人員監看售票情況,
在兩方缺乏互信的現況下,好萊塢想吃大陸大餅仍有段漫長路。
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