《魔鬼剋星》慘賠7000萬美金 續集有變數 - 電影

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'Ghostbusters' Heading for $70M-Plus Loss, Sequel Unlikely

Immediately upon the opening of Ghostbusters in mid-July, top Sony executives
boldly declared a sequel to Paul Feig's all-female reboot of Ivan Reitman's
1984 classic was a given. "While nothing has been officially announced yet,
there's no doubt in my mind it will happen," said Rory Bruer, president of
worldwide distribution at Sony.

That was the studio's last public mention of a sequel. As of Aug. 7,
Ghostbusters had earned just under $180 million at the global box office,
including $117 million domestic. The film still hasn't opened in a few
markets, including France, Japan and Mexico, but box-office experts say it
will have trouble getting to $225 million despite a hefty net production
budget of $144 million plus a big marketing spend. The studio has said
break-even would be $300 million.

Sony hardly is alone in suffering from audience rejection of sequels this
summer. But film chief Tom Rothman and his team, along with partner Village
Roadshow, had high hopes for launching a live-action Ghostbusters "universe."
Now they are preparing for steep losses (think $70 million-plus) and an
uncertain future for the franchise.

Sony won't comment on whether it has banished a sequel to the netherworld,
but perhaps tellingly, a rep says the studio actively is pursuing an animated
Ghostbusters feature that could hit theaters in 2019 and an animated TV
series, Ghostbusters: Ecto Force, which is eyeing an early 2018 bow. Both are
being guided by Reitman, who firmly is back in charge of the Ghostbusters
empire via Ghost Corps., a subsidiary with a mandate to expand the brand
across platforms. (It was former Sony film chief Amy Pascal who first
embraced Feig's vision for the live-action reboot, not Reitman or Rothman.)

"We're very proud of the bold movie Paul Feig made, which critics and
audiences loved," a studio rep tells THR. "It has enlivened a 30-year-old
brand and put it into the modern zeitgeist. As a result, we have many ideas
in the works to further exploit the Ghostbusters universe."

Feig hasn't said whether he'll return. Stars Melissa McCarthy, Kristen Wiig,
Leslie Jones and Kate McKinnon are said to be signed for two potential
sequels, and initially they said they were game. But now? "Ghostbusters is on
ice until further notice," says box-office analyst Jeff Bock. "I just can't
fathom the creative talents behind it — Feig, McCarthy, Wiig, etc. —
slogging out another one when the reception to the first one was so mediocre."

Sony disputes the amount of the potential loss, insisting that revenue
streams from merchandising and such attractions as a new Ghostbusters exhibit
at Madame Tussauds and a theme park ride in Dubai will help defray any
deficit. The studio also notes that the number of people renting the 1984
film has soared over the summer.

"This loss calculation is way off," says the Sony rep. "With multiple revenue
streams, including consumer products, gaming, location-based entertainment,
continued international rollout, and huge third-party promotional
partnerships that mitigated costs, the bottom line, even before co-financing,
is not remotely close to that number."

其實原本的標題是寫"至少賠7000萬美金"

簡單來說呢 2016重啟版的魔鬼剋星到8月7號全球加美國只累積了1億8千萬美金的票房

雖然在一些市場還沒上映(法國 墨西哥 日本等) 不過票房專家估計這片的全球票房要
達到2億2千5百萬可能都有困難

片商之前提過1.44億的製片預算加上行銷成本 這片至少得賣到3億才有辦法達到損益兩平

上一次索尼提到重啟版魔鬼剋星的續集已經是7月中的事 之後就再也沒有續集的相關消息

有消息指出目前索尼把重心放在製作卡通版的魔鬼剋星電視影集上

對於重啟版魔鬼剋星的票房虧損 索尼的發言人表示: 不能這樣算啦 我們還有其他收入啊!
像是...周邊商品! 電腦遊戲! 主題樂園! 還有國際跟第三方合作夥伴等等! 所以沒虧
那麼多啦!
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把個人意識形態硬塞進商業作品產生後遺症的最佳案例 不知道會不會被收進行銷學課本
雖然除了導演 $ony自己也要擔這個鍋

下面的留言指出重啟版魔鬼剋星的同名遊戲在網路上只登錄了大約2000套 扣掉送出去的
公關片以及特賣等等 遊戲大概總共賣了1500 * 59 = 88500美金
而開發這遊戲的公司在電影上映3天後宣布破產

延伸閱讀: 重啟女版《魔鬼剋星》票房評價優 有望拍續集 - 自由時報 (#1NZBRla6)

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