「黑暗騎士」會比布魯斯韋恩多金？ - 電影院

http://www.ew.com/ew/article/0,,20213327,00.html

'The Dark Knight': Richer Than Bruce Wayne?
「黑暗騎士」會比布魯斯韋恩多金？

Christian Bale's latest Batman movie should easily beat fellow newcomers
''Mamma Mia!'' and ''Space Chimps'' -- but how big will it be?

克理斯丁貝爾的最新蝙蝠俠電影應該會很輕鬆的打敗也是新上映的「媽媽咪呀」
與「Space Chimps」，但是差距會有多大呢？


Everybody knows that the latest Batman movie, The Dark Knight, opens this
weekend. And everybody knows that, in this great summer of comic-book fare,
it's gonna be big. Like big big. Like, Pirates of the Caribbean big. But did
you know that there are two other films debuting alongside Christian Bale's
caped crusader? No kidding: The musical Mamma Mia! and the animated kiddie
flick Space Chimps are also hitting theaters. And if all that weren't enough,
Hellboy II, Hancock, and Journey to the Center of the Earth are still going
strong.

大家都知道最新的蝙蝠俠電影「黑暗騎士」會在本周上映，大家也都知道，
在這漫畫片充斥的暑假中，「黑」片情勢一片大好，就跟神鬼奇航一樣好。

但是你知道還有兩部片會跟著克理斯丁貝爾的斗篷十字軍（蝙蝠俠的外號）
一同上映嘛？這不是開玩笑！音樂劇「媽媽咪呀」與兒童動畫片「Space Chimps」
也要進軍電影院。如果這還不夠多，請看看地獄怪客2、全民超人、與地心冒險，
他們的賣座後勢仍然很強

Busy times! Anyway, I'll try to make sense of this crowded weekend at the
multiplex, with my picks below; you can register your own rankings in
EW.com's Summer Box Office Challenge. And let's agree to meet back here on
Sunday to see how we did, eh?

好忙啊！總之，我會嘗試去理解這個週末電影院的生意，看完我的分析後，你也
可以在EW.com的活動中發表意見，那各位就等到周日再看成果吧，好不好？


The Dark Knight
Warner Bros. ‧ PG-13 ‧ 4,366 theaters ‧ NEW

1.黑暗騎士
華納兄弟/PG13/4366家戲院/新上映

It's hard to write about Heath Ledger's death in the context of box office
and not sound like I'm trivializing the tragedy of his passing; I don't mean
to. That said, there's no doubt that the off-camera circumstances surrounding
this sequel to Christopher Nolan's terrific 2005 franchise reboot, Batman
Begins, will lure many viewers who are eager to see what Ledger's possibly
final performance looks like (and whether his work as the Joker lives up to
its pre-release Oscar hype).

雖然很不想這樣寫，但是我很難去評估希斯萊杰的去世對於影片的賣座有什麼影響。
所以換句話說好了，這部由克里斯多夫諾蘭在2005以「蝙蝠俠：開戰時刻」成功
東山再起之後的續集，毫無疑問地，戲外的狀況將會吸引不少觀眾，目睹希斯萊杰
最後的演出會是如何（甚至還包括他飾演的小丑有無希望挑戰奧斯卡）

Even still, The Dark Knight was always going to be a huge hit. It is the
seventh live-action installment (don't forget Adam West's 1966 Batman flick,
folks!) in one of the biggest franchises in movie history, and it follows a
hugely successful 2005 film that grossed $205.3 mil domestically and drew all
sorts of critical coos. It, too, is drawing raves from reviewers, and its
star, Christian Bale, has one of the most devoted fan bases in the business.

無論如何，黑暗騎士都會大賣座。這部已拍攝七部真人電影板的系列（各位別忘了
亞當韋斯特1966年的版本啊），可以說是影史規模最大的印鈔機之一，就拿2005年
的版本來說，不僅在北美賺取超過2億美金的票房，也讓不少影評感到驚艷。
至於「黑」片，也一樣引起影評人的讚揚，而且男主角：克里斯丁貝爾，很幸運的
，是影壇擁有最忠心影迷的演員之一

And, oh! I almost forgot: It's bowing in more theaters than any other movie
in history (breaking Pirates 3's record of 4,362 venues). So how big will The
Dark Knight's opening be? Certainly larger than Indiana Jones and the Kingdom
of the Crystal Skull's $100.1 mil three-day bow (the year's biggest so far).
I'd argue that the anticipation, buzz, and present-day relevance of this film
(also starring Aaron Eckhart and Maggie Gyllenhaal) is bigger than that of
Indy 4 — and, hey, the fact that it's playing on scores of IMAX screens
(which charge more for tickets) helps even more.
Weekend prediction: $128 million

喔，我差點忘記了：他的首映將會創下美國影史最多戲院上映的紀錄
（打破神鬼奇航3的4362家），所以黑暗騎士的首映票房會有多高呢？
絕對會比「印第安那瓊斯：水晶骷髏王國」的後三天多（今年最高首映）

因為無論在期待度、上映前行情，與該片的現代感（也包括亞倫艾克哈特與
瑪姬葛倫霍的演出），黑片都比印地4還高，而且，嘿，本片將會在不少IMAX
螢幕上映的事實，也會將首映票房拉更高（因為可以收更高的票價）

預測週末票房：1億2800萬

Mamma Mia!
Universal ‧ PG-13 ‧ 2,976 theaters ‧ NEW

2.媽媽咪呀
環球/PG13/2976家戲院/新上映

Counterprogramming! It's obvious that that's what the folks behind this
adaptation of the hit Broadway musical (about a wedding holiday where
everybody breaks out singing ABBA ditties) were thinking. It's so easy: Here
we have a movie meant for the ladies, so it's a perfect foe for the
boy-baiting Batman. Simple, right?

行銷很重要！很明顯，這就是看過這齣在婚禮假期中，每個人都在唱著Abba
經典歌曲的百老匯音樂劇的觀眾想到的。很簡單，既然有吸引男孩的蝙蝠俠，
那就用本片吸引女性觀眾吧！不難達成，對吧？

Weeeeeellllll...I'm not convinced. The movie has done bang-up business
overseas, where it opened last week. But while stars Meryl Streep and Pierce
Brosnan are proven box office draws, their core fans tend to be folks who
won't necessarily rush out to see a film on opening weekend — in part
because they have to stay home to fill out their AARP membership
applications.

嗯…我才不信咧！本片上週在非美國地區的行銷很成功，但是一提到主角是
梅莉史翠普與皮爾斯布洛斯南，他們的核心影迷很容易不在首周就衝去戲院－
有一部分的原因是他們必須在留在家裡，填寫AARP的入會申請表

（按：AARP是美國退休者協會的縮寫，這一段在暗示他們兩人的影迷年齡層偏高）

The other thing keeping Mamma Mia! from matching the $27.5 mil premieres of
both Hairspray and The Devil Wears Prada: The counterprogramming plan is all
well and good, but with The Dark Knight earning $128 mil this weekend, how
many people will be left to see this film?
Weekend prediction: $23 million

另一個不能讓媽媽咪呀首周賣到2750萬的理由則是：雖然本片跟「髮膠明星夢」
與「穿著Prada的惡魔」一樣有好的行銷措施，但是有了黑暗騎士一下子吸走
1.28億，有誰還會想去看本片呢？

預測週末票房：2300萬

Hancock
Columbia ‧ PG-13 ‧ 3,776 theaters ‧ 3rd weekend
He's hardly the new superhero on the block, but Will Smith continues to show
strength at the box office. His flick has brought in more than $175 mil, and
it even beat upstart Hellboy II every day during this week.
Weekend prediction: $16 million

3.全民超人
新力/PG13/3776家戲院/第三周

他在街上簡直沒有超級英雄的榜樣，但是威爾史密斯在票房上仍然保持競爭力。
他的新片賺進了超過1.75億，甚至還在非週末期間每天都賣贏地獄怪客2

預測週末票房：1600萬

Hellboy II: The Golden Army
Universal ‧ PG-13 ‧ 3,212 theaters ‧ 2nd weekend
Though an impressive No. 1 finisher last time around, Guillermo del Toro's
comic-fantasy sequel stands to be the biggest victim of Batman's entrance
into the marketplace, especially if those semi-soft mid-week numbers are any
indication.
Weekend prediction: $14 million

4.地獄怪客2：金甲軍團
環球/PG13/3212家戲院/第二周

雖然在上一周令人印象深刻的拿下冠軍，但吉勒摩戴托洛的這部奇幻漫畫續集，
顯然會是蝙蝠俠進入影城市場後的頭號犧牲者，尤其他非週末期間疲軟的表現
已經說明了一切

預測週末票房：1400萬

Journey to the Center of the Earth
New Line ‧ PG ‧ 2,830 theaters ‧ NEW
For the second consecutive week, I'm predicting that Brendan Fraser's 3-D
update of Jules Verne's classic story will earn $10 mil. This time, however,
I should be correct.
Weekend prediction: $10 million

5.地心冒險
新線/PG/2830家戲院/第二周
連續第二周，我都預測這部由布蘭登費雪主演的3D小說故事改編會賺進一千萬，
但是這一次，我應該會猜對

預測週末票房：1000萬


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