串流會不會讓高成本電影越來越難回本? - 電影
By Puput
at 2023-07-04T07:43
at 2023-07-04T07:43
Table of Contents
今年幾個大片,如變形金剛,龍與地下城都虧的很慘,連以往都有票房保證的玩命關頭系
列,都可能無法回本,更不用說其他已經虧到炸掉的電影了。
以前要在家中看一部電影,基本上都要等上四個月以上才有DVD/BD可以租借,那時也沒有
串流平台可以隨借隨租,而且還要特別出門借還片,取得成本高得多,自然會讓人更想進
戲院體驗最新的電影與特效。
但串流平台興起,很多時候一兩個月就能在平台上租借或購買,甚至直接看吃到飽套餐不
用額外付費,對於很多人不在乎影音體驗的就喪失動力去電影院看,甚至更多沒有特效音
效的劇情片在電影院乏人問津,小的或二輪電影院再便宜也生意不佳。
所以現在高成本電影回本的手段是不是越來越少?以前可以靠獨佔電影院分成,甚至靠家
庭娛樂DVD/BD/UHD獲得利潤,現在靠串流平台的租借或是直接上架自家平台,利潤應該比
以前少很多吧,目前串流平台有賺的大概只有NetFlix,其他都虧的很慘。
有人能想像連變形金剛這種IP今年都會巨虧嗎?
--
列,都可能無法回本,更不用說其他已經虧到炸掉的電影了。
以前要在家中看一部電影,基本上都要等上四個月以上才有DVD/BD可以租借,那時也沒有
串流平台可以隨借隨租,而且還要特別出門借還片,取得成本高得多,自然會讓人更想進
戲院體驗最新的電影與特效。
但串流平台興起,很多時候一兩個月就能在平台上租借或購買,甚至直接看吃到飽套餐不
用額外付費,對於很多人不在乎影音體驗的就喪失動力去電影院看,甚至更多沒有特效音
效的劇情片在電影院乏人問津,小的或二輪電影院再便宜也生意不佳。
所以現在高成本電影回本的手段是不是越來越少?以前可以靠獨佔電影院分成,甚至靠家
庭娛樂DVD/BD/UHD獲得利潤,現在靠串流平台的租借或是直接上架自家平台,利潤應該比
以前少很多吧,目前串流平台有賺的大概只有NetFlix,其他都虧的很慘。
有人能想像連變形金剛這種IP今年都會巨虧嗎?
--
Tags:
電影
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