全台最常用影音平台排名調查 愛奇藝連霸 - 影音串流

By Liam
at 2021-03-17T22:15
at 2021-03-17T22:15
Table of Contents
全台最常用影音平台排名調查 愛奇藝連霸3年去年被Netflix超車
蘋果即時 2021/03/17 18:24
這1年來尤其因疫情影響,民眾待在家裡看電視、追劇或看電影的時間都大幅增加。NCC
整理出「2020年通訊傳播市場消費者使用概況」大調查,其中針對日益蓬勃的OTT產業,
在各家影音平台中,台灣的收視冠軍在去年由Netflix以61.9%稱冠,超越先前連續獨霸的
愛奇藝;愛奇藝則以42.4%退居亞軍,第3名之後則比例較懸殊。
在「民眾家中或個人目前所訂閱的付費線上串流影音服務」調查中,愛奇藝本來在2017年
至2019年都是冠軍,2019年憑占比54.8%居冠;但去年被大量自製好萊塢電影,甚至收購
許多話題韓劇和台劇等作品的Netflix超越。
第3名及其後依序為KKTV的5.8%、friDay影音的4.1%、FOX+的3.8%、LINE TV的3.3%、
Hami Video的2.8%、公視+的2.5%、myVideo的2.2%、WeTV的 2.2%。
雖然OTT影音平台這個項目的調查樣本數略少,但仍是個大型可參考的數據。
不過,上述這些OTT平台的觀眾,在全台觀眾的收視習慣裡,其實只排名第3,占11.4%,
「民眾最主要收視來源」,仍以有線電視為最多數,過半達64.3%,第2是中華電信MOD的
13.1%。
不過,OTT影音平台愈趨熱門。2019年的中華電信MOD占比是14.3%,OTT影音平台是10.5%
,到了去年兩者差距再縮短。(張哲鳴/台北報導)
https://i.imgur.com/yRLaNVE.jpg

https://i.imgur.com/oO9cKuf.jpg

https://tw.appledaily.com/entertainment/20210317/7NUNGX2GEFCZZB5BFAFR34SC2Y/
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Tags:
影音串流
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