凱擘:明年頻道上下架 可參考尼爾森收視 - MOD

By Victoria
at 2017-12-03T00:12
at 2017-12-03T00:12
Table of Contents
凱擘:明年頻道上下架 可參考尼爾森收視率
林淑惠╱台北報導
2017年11月29日 上午5:50
工商時報【林淑惠╱台北報導】
凱擘放棄頻道代理業務在市場投下震撼彈,並引起東森、緯來等頻道商反彈,針
對頻道商質疑凱擘將自訂一套收視率調查數據,做為新年度頻道上下架依據,凱
擘昨(28)日表示,2018年將先以尼爾森(ACNielsen )收視率調查報告做為依
據,再與頻道商進一步協商。
不過,凱擘也強調,未來還是會朝自訂一套收視率及消費者滿意度調查,做為頻
道上下架依據。
據了解,NCC主委詹婷怡與委員會委員27日邀請凱擘總經理王鴻紳、副總經理彭
夏強等高層到會,了解凱擘放棄頻道代理業務之後,處理2018年頻道上下架原則
。
之前緯來及東森電視質疑凱擘新年度的授權金分配及頻道上下架,將以凱擘自行
製作,未經公正客觀第三人驗證及市場認同的收視率調查報告為分配依據,有挾
其市場優勢之疑慮,凱擘強調,未來的收視率及消費者滿意度調查,都會經過公
平公正第三方的學者專家背書,才會推動。
除了凱擘放棄頻道代理業務,台灣寬頻(TBC)收回頻道代理權、不再委託年代
集團董事長練台生所成立的佳訊公司之外,中嘉旗下全球、及練台生的佳訊,目
前都決定持續經營頻道代理業務。
未來市場觀察重點,包括緯來與東森電視家族是否改委託其它頻道代理商處理新
年度的頻道上下架業務,但若中嘉、佳訊要求獨家代理,將與凱擘要求未來在凱
擘旗下系統台、以及關係企業台固媒體旗下系統台上架的頻道,不能與代理商簽
訂獨家代理衝突,頻道風波短時間之內,恐怕很難平息。
http://bitly.com/2AO8LrT
評論:
凱擘正式選邊站,加入「用收視率分潤」的陣營,
現打算今年先用別人家的(尼爾森)收視率為準,
今年二月成立的「收視率+收視質」公司暫時還不出航。
但是日後仍然要推出凱擘自家的收視率調查公司。
分潤已經不只是理論上,而是現有各家當中都已經有表態。
凱擘也已經證實在某些營運區已送上400元分組付費的規劃。
--
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