國片是不是慢慢在復活了? - 電影

By Carol
at 2020-11-28T22:16
at 2020-11-28T22:16
Table of Contents
你的錯覺
https://i.imgur.com/peCwPWp.jpg
這是2012~2018的資料
可以看到電影製作產業沒啥成長
就一直在原地打轉
https://i.imgur.com/cx9S2a6.jpg
https://i.imgur.com/t3pQGAj.jpg
然後這是2017~2019的國片資料
可以看到並沒有復活的趨勢
台灣人近年也沒有比較愛看國片
你今年會覺得國片特別矚目
是因為外國大片都不上了
所以強檔大片的行銷真空下
國片的關注度變高
國片目前還是處在
「尚待加強不夠成熟」
的狀況
當然今年我們可以看到某些作品
開始有善用行銷去推廣的狀況
而國片隨年份有數量持續增加的趨勢
但整體的票房沒有隨著數量等比增加下
也沒辦法用「復活」去形容
今年票房成績最樂觀就九億等級
但大機率會就落在2018年的八億出頭的成績
大家不如想想
為啥我們2019比2018
片子明明變多了
卻少了整整一億票房呢?
https://i.imgur.com/MhEViB5.jpg
這張表裡面有不同電影類型的市場趨勢
大家可以看看國片裡面哪種類型的多
--
https://i.imgur.com/peCwPWp.jpg
這是2012~2018的資料
可以看到電影製作產業沒啥成長
就一直在原地打轉
https://i.imgur.com/cx9S2a6.jpg
https://i.imgur.com/t3pQGAj.jpg
然後這是2017~2019的國片資料
可以看到並沒有復活的趨勢
台灣人近年也沒有比較愛看國片
你今年會覺得國片特別矚目
是因為外國大片都不上了
所以強檔大片的行銷真空下
國片的關注度變高
國片目前還是處在
「尚待加強不夠成熟」
的狀況
當然今年我們可以看到某些作品
開始有善用行銷去推廣的狀況
而國片隨年份有數量持續增加的趨勢
但整體的票房沒有隨著數量等比增加下
也沒辦法用「復活」去形容
今年票房成績最樂觀就九億等級
但大機率會就落在2018年的八億出頭的成績
大家不如想想
為啥我們2019比2018
片子明明變多了
卻少了整整一億票房呢?
https://i.imgur.com/MhEViB5.jpg
這張表裡面有不同電影類型的市場趨勢
大家可以看看國片裡面哪種類型的多
--
Tags:
電影
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