天外奇蹟能衝多高？ - 電影院

http://hollywoodinsider.ew.com/2009/05/box-office-pr-3.html

Box Office Preview: How high will 'Up' go?
天外奇蹟能衝多高？

May 28, 2009, 03:45 PM | by Nicole Sperling
Categories: Box Office

This weekend, the choices are either to soar with the eagles or dance with
the devil, as Hollywood debuts two diametrically opposite movies: Pixar's
brightly animated Up and Sam Raimi's horror flick Drag Me to Hell. Both are
generating great reviews and are coming into the marketplace at just the
right time, as there are no other movies like them. Expect a big weekend at
the box office. My predictions are below.

這個週末，觀眾們可以選擇與老鷹一起在天空上漫遊，或者是與魔鬼一起跳舞，
因為好萊塢片商要同時推出兩部風格極端不同的電影：皮克斯充滿人性光明面
的動畫「天外奇蹟」與山姆來米的恐怖新片「地獄魔咒」。兩部片都有不錯的
初步評價，進入市場的時機也正是時後，因為目前剛好沒有題材相似的電影，
所以也不難想像本週的電影市場會有多熱鬧了

1.Up:$65 million
Even with an old man (voiced by Ed Asner) as the lead, Pixar is sure to
maintain its perfect track record, scoring a 10th hit feature in a row. While
Disney is trying to temper expectations, the marketing on this movie -- about
a widower who tethers his house to a million balloons and soars off on an
adventure with a surprise stowaway aboard -- has children going bonkers in
anticipation of its opening. (What kid wouldn't wish to sail away on the
power of helium?) Last summer's WALL-E bowed to $63 million, but this time
some 1,500 locations will be readied for 3-D glasses -- and a premium ticket
charge -- which could breeze Up north of WALL-E's opening.

1.天外奇蹟－6500萬美金
即使是由老人擔任影片主角，皮克斯仍然可以保證他會有完美的票房成績，
讓他連續十部電影都能登上票房冠軍。儘管迪士尼想要壓低觀眾的期待指數，
這部關於喪偶鰥夫將房子與數萬個氣球綁起來，讓他與意外的夥伴遨遊天際
的故事，還是足以讓兒童觀眾感到著迷（畢竟大家都很期待有一天能夠搭乘
汽船環遊世界）。

去年暑假，瓦力的首映收入是6300萬，但是這次由於有1500家戲院加裝3D播放
系統，以及更高的票價，因此天外奇蹟的首周表現可望超越瓦力

2.Drag Me to Hell: $24 million
There hasn't been a good ole horror movie in the marketplace since the
R-rated Friday the 13th opened back in February to an impressive $40.6
million. While director Sam Raimi has a huge following, he certainly won't be
able to muster the strength of the evil Jason. However, with Alison Lohman in
the starring role and those trailers looking extra scary, both horror fans
and young women are going to be clamoring for tickets.

2.地獄魔咒－2400萬美金
自從R級的「黑色星期五」在二月首映令人印象深刻地吸取了超過4千萬之後，
最近就再也沒有賣座又有好品質的恐怖片了。即使本片導演是擁有廣大影迷的
山姆來米，他也沒有傑森那樣子的號召能力。不過，由於艾莉森羅曼擔任女主角
以及廣告的確夠恐怖，無論你是恐怖片影迷，還是年輕美眉，都會想要買電影票
觀賞

3.Night at the Museum: $23 million
I might be in the minority here (Lord knows, I overestimated last weekend on
this film, predicting $80 million for the four-day, when it wound up with
$70.1 mil) but I think Drag Me to Hell is going to best Night's sophomore
session. While the Ben Stiller starrer is truly well liked by the family
audience, most interested people probably already saw it during the Memorial
Day holiday. My guess is it will drop in the 55-60 percent range, garnering a
third spot in the box office derby.

3.博物館驚魂夜2－2300萬
我可能是電影圈的少數派吧（因為此文作者上週預測博物館2首映可以賺8千萬，
但是實際上只有7千萬）。不過我想地獄魔咒應該可以勝過本片第二週的表現，
因為掛頭牌的班史提勒雖然的確能被家庭觀眾群廣泛接受，但是大部分對本片
有興趣的鄉民應該早就在陣亡將士紀念日假期（MDw）就看過了。我的預測是
本片會有超過5成的跌幅（55-60），週末排名則會跌到第三名

4.Terminator Salvation: $17 million
With its early Thursday opening and a total Memorial Day weekend take of
$65.3 million, the McG-directed film has already garnered a good portion of
its grosses. This weekend is likely to see a 60 percent drop in action.

4.魔鬼終結者4－1700萬美金
隨著上週四搶先上映，以及在MDw吸取了超過6500萬，麥克G的新作已經完成了
初步吸金任務，本週的票房預計會下跌6成

5.Star Trek: $11 million
It's a guarantee that this J.J. Abrams-directed revamp will cross the $200
million mark this weekend, making it the first film of the summer to do so.
And with audiences still loving it, Star Trek is likely to gross more than
Angels & Demons this frame, even though it opened one weekend before the Tom
Hanks thriller bowed.

5.星際爭霸戰－1100萬
我可以確定JJ亞伯拉漢導演的科幻經典新版本可以在本週加入2億美金俱樂部，
這也是今年的第一位會員。基於觀眾對本片仍然十分熱愛，就算本片比「天使
與魔鬼」早了一周上映，本週的收入應該還是會比A&D來得多


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