從MOD豪華餐數據看網路影響力及數位化 - MOD

By Elma
at 2011-07-14T10:07
at 2011-07-14T10:07
Table of Contents
大家一定會有個錯覺,不論是在01還是在PTT,或是在其他各大高畫質討論區,大家都在鼓吹高畫質,也非常唾棄第四台的不長進,加上政府近來大力的的喊口號,感覺上台灣的全面數位化就要來臨了,是吧?
很可惜,小弟的看法與大部分人並不相同。自從小弟於5/20開始在01上偷偷放出MOD新增頻道訊息以來,的確在網路上造成了極大的震憾,連一向不把MOD放在眼裏的有線系統業者都急著跳腳,看樣子數位化應該是指日可待。但是經過這幾天數據的顯示,我可以很肯定的告訴大家,畢竟會上網關心高畫質的民眾,永遠是那麼少數的幾百人,這麼小一個樣本並不能代表全台灣民眾的心聲。
怎麼說呢? 自從7/7豪華餐正式上架以來,到7/11?止只增加了3014人。也許有人說,沒打廣告,當然效果不好。但7/11開始陶晶瑩代言的TVC上檔後,如今也過了四天,跟之前一樣,又成長了三千人左右。截止現在為止,豪華餐的用戶目前不到六千人。但是MOD上"全餐"的客戶,有近十萬八千人,而這群人明明可以免費昇級成豪華餐的,而且MOD上的廣告也天天在打,昇級訊息也在開機時直送給這群客戶,但結果反而不如預期。由小見大,可見有3X個高畫質頻道這件事還是曲高和寡,只對少部份的民眾有吸引力罷了。
結論是: 1)網路的影響力並不是無遠幅界,甚至可以說影響力小的可憐。 2)要等第四台進步,以目前普羅大眾的關切度及社會氛圍,別說是明年了,三年後都不太可能達成!
--
這個消息全世界只有三種人知道,一種是當事人,一種是即將消失的人,另一位就是我
--
很可惜,小弟的看法與大部分人並不相同。自從小弟於5/20開始在01上偷偷放出MOD新增頻道訊息以來,的確在網路上造成了極大的震憾,連一向不把MOD放在眼裏的有線系統業者都急著跳腳,看樣子數位化應該是指日可待。但是經過這幾天數據的顯示,我可以很肯定的告訴大家,畢竟會上網關心高畫質的民眾,永遠是那麼少數的幾百人,這麼小一個樣本並不能代表全台灣民眾的心聲。
怎麼說呢? 自從7/7豪華餐正式上架以來,到7/11?止只增加了3014人。也許有人說,沒打廣告,當然效果不好。但7/11開始陶晶瑩代言的TVC上檔後,如今也過了四天,跟之前一樣,又成長了三千人左右。截止現在為止,豪華餐的用戶目前不到六千人。但是MOD上"全餐"的客戶,有近十萬八千人,而這群人明明可以免費昇級成豪華餐的,而且MOD上的廣告也天天在打,昇級訊息也在開機時直送給這群客戶,但結果反而不如預期。由小見大,可見有3X個高畫質頻道這件事還是曲高和寡,只對少部份的民眾有吸引力罷了。
結論是: 1)網路的影響力並不是無遠幅界,甚至可以說影響力小的可憐。 2)要等第四台進步,以目前普羅大眾的關切度及社會氛圍,別說是明年了,三年後都不太可能達成!
--
這個消息全世界只有三種人知道,一種是當事人,一種是即將消失的人,另一位就是我
--
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