戲院第一排的哀怨和不爽 - 電影

By Lily
at 2014-10-20T21:01
at 2014-10-20T21:01
Table of Contents
網路上有篇文章以經濟學的觀點探討這個問題
資料來源:http://goo.gl/c3GvPm
重點整理:
1. 戲院老闆不可能不知道差別定價可能創造更高的票房營收,只是他「不想這麼做」
2. 看電影通常是一種較為隨性、臨時意起的休閒行為。即使到了看電影的當天,看哪個
場次的電影都還可以有很大的選擇彈性
* 觀眾通常開演前才購票,售票人員短時間解釋票價種類很困難
* 增加售票人員並改善售票流程意味著成本增加
3. 固定票價較適合短時間密集售票
------
威秀與花旗合作,可使用APP以花旗卡買當天的票,並直接下載票券
威秀有自動售票機,許多影城都提供網路訂票
我已經很久沒有排隊買過票了,無法理解把時間花在排隊的人的想法。
另外,我看電影會事先規劃,與大多數的人不同,我沒辦法到了電影院才開始討論要看哪
部。
像我這樣的人要是越來越多,才有機會改成差別定價。更何況,只剩前面幾排的座位
消費者大可不買,一個願打一個願抬頭看電影,怪誰呢 XD
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Tags:
電影
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