新片票房失利 安海瑟薇氣電影公司不宣傳 - 電影

By Ina
at 2019-02-02T16:55
at 2019-02-02T16:55
Table of Contents
https://stars.udn.com/star/story/10090/3626465
自去年在美國票房反應不俗的大堆頭影片「瞞天過海:八面玲瓏」後,安海瑟薇近日與「
星際效應」中的老搭檔馬修麥康納再度合作新片「驚濤佈局」,兩人也為這部片上節目作
宣傳,馬修到底有無為片子正面全裸更成為話題。然而美國首周末賣座數字遠不如預期,
甚至成為兩人從影以來、全美超過兩千家戲院盛大放映的電影中首周末表現相當不理想的
一部,馬修與安都非常不滿,認為發行公司Aviron不肯花錢造勢,幾乎沒有什麼電視廣告
,讓「驚濤佈局」就此被埋沒。
身為主角,馬修麥康納與安海瑟薇當然很關心「驚濤佈局」的上片計畫,根據Deadline網
站報導,早先Aviron講得天花亂墜,會有一筆預算大做廣告、會在夜間黃金檔電視時段不
斷露出,然而真正卻不是這麼一回事,安海瑟薇與馬修麥康納氣憤地發現最後該片的電視
廣告了不起只播了9次,還都不一定是在廣大觀眾容易發現的時段,所謂的「宣傳費用」
根本幾乎沒有,兩人急到主動連絡電影公司高層,常常得不到回應,他們都願意出席記者
會、多上一些夜間談話秀宣傳,可惜有心卻沒得到電影公司的支持,白忙一場。
據Deadline網站報導,Aviron本來把宣傳費用砸在「私人戰爭」上,希望該片有好口碑帶
動票房,並且押寶在表演賣力的女主角蘿莎蒙派克上,希望她得到奧斯卡青睞,可惜事與
願違,觀眾、獎項關注都沒有,因此捉襟見肘,趕快大砍「驚濤佈局」的宣傳預算免得又
大失血。該公司之後回應則是他們辦了幾次試映,觀眾對「驚濤佈局」都沒啥好評,不太
能投入具有創意的情節中,他們當然也希望會有很多觀眾欣賞這片,眼看大概不太可能,
不得不調整預算,免得賠累慘重。
驚濤佈局 美國首週票房排第八
進帳441萬美元 共有2561間戲院上映
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