皮克斯創意長:我們讓觀眾很習慣在D+看電影 - 電影
By Sarah
at 2023-06-17T22:50
at 2023-06-17T22:50
Table of Contents
新聞網址:https://reurl.cc/Eo1KoA
皮克斯創意長:我們讓觀眾很習慣在D+上看電影
Yahoo奇摩電影戲劇編輯部
2023年06月17日
【文/血紅蘭姆】皮克斯創意長彼特達克特坦承,當觀眾已習慣在Disney+上看電影之後
,要如何吸引他們再走進戲院便成了一大難題。
自從疫情爆發以來,頭號動畫大廠皮克斯便一再遇上重大打擊。先是《1/2的魔法》才上
映沒多久就遇上全球封城,各地戲院一一拉下鐵門;而在疫情影響之下,《靈魂急轉彎》
、《路卡的夏天》、《青春養成記》連續三片也選擇直攻串流,沒有機會在大銀幕上跟觀
眾見面。
等到疫情好不容易告一段落,作為皮克斯終於重返戲院的第一部作品,《巴斯光年》又無
法解釋清楚跟《玩具總動員》系列電影之間的關係,因此始終未能贏得觀眾的青睞,非但
足足賠上了一億六百萬美金,就連本片導演和製片事後都被皮克斯掃地出門。
談到了連續三部電影都直攻串流的經營策略,身為《靈魂急轉彎》導演的皮克斯創意長彼
特達克特也向綜藝報解釋道:「《靈魂急轉彎》是專為大銀幕而拍,我們檢視了每一格畫
面,片中有太多細節和華麗影像、也投入了大量心血,是你無法在小螢幕上體會到的。」
「不過當時疫情仍然十分嚴重。就一方面來說,我們很感激能有Disney+,讓我們可以推
出這部電影,觀眾也能藉此欣賞本片。否則的話,這部電影只會在架上枯坐一年半的時間
。」
「就長期來看,這種作法就比較正反兩極了,因為我們把觀眾訓練得很習慣在Disney+上
看到這些電影了。要讓一家四口買票走進戲院會比較昂貴,因為他們知道自己可以等到電
影登上串流平台再說。」
「我們想讓觀眾了解到,如果不在大銀幕上觀賞這些電影的話,你勢必會錯過許多。以《
元素方城市》為例,這是一部美麗的視覺奇景,到處都暗藏許多細節,你將從中感受到更
多,也會是一次更棒的觀影體驗。」
「更別提還有那份共享體驗,讓你可以跟許多陌生人共處一室,而其他觀眾所散發出的那
份能量,會讓整個觀影體驗都變得更充滿生氣、也更有趣。」皮克斯新片《元素方城市》
將於2023年7月6日在台上映,並於6月30日至7月2日之間搶先舉辦口碑場。
--
皮克斯創意長:我們讓觀眾很習慣在D+上看電影
Yahoo奇摩電影戲劇編輯部
2023年06月17日
【文/血紅蘭姆】皮克斯創意長彼特達克特坦承,當觀眾已習慣在Disney+上看電影之後
,要如何吸引他們再走進戲院便成了一大難題。
自從疫情爆發以來,頭號動畫大廠皮克斯便一再遇上重大打擊。先是《1/2的魔法》才上
映沒多久就遇上全球封城,各地戲院一一拉下鐵門;而在疫情影響之下,《靈魂急轉彎》
、《路卡的夏天》、《青春養成記》連續三片也選擇直攻串流,沒有機會在大銀幕上跟觀
眾見面。
等到疫情好不容易告一段落,作為皮克斯終於重返戲院的第一部作品,《巴斯光年》又無
法解釋清楚跟《玩具總動員》系列電影之間的關係,因此始終未能贏得觀眾的青睞,非但
足足賠上了一億六百萬美金,就連本片導演和製片事後都被皮克斯掃地出門。
談到了連續三部電影都直攻串流的經營策略,身為《靈魂急轉彎》導演的皮克斯創意長彼
特達克特也向綜藝報解釋道:「《靈魂急轉彎》是專為大銀幕而拍,我們檢視了每一格畫
面,片中有太多細節和華麗影像、也投入了大量心血,是你無法在小螢幕上體會到的。」
「不過當時疫情仍然十分嚴重。就一方面來說,我們很感激能有Disney+,讓我們可以推
出這部電影,觀眾也能藉此欣賞本片。否則的話,這部電影只會在架上枯坐一年半的時間
。」
「就長期來看,這種作法就比較正反兩極了,因為我們把觀眾訓練得很習慣在Disney+上
看到這些電影了。要讓一家四口買票走進戲院會比較昂貴,因為他們知道自己可以等到電
影登上串流平台再說。」
「我們想讓觀眾了解到,如果不在大銀幕上觀賞這些電影的話,你勢必會錯過許多。以《
元素方城市》為例,這是一部美麗的視覺奇景,到處都暗藏許多細節,你將從中感受到更
多,也會是一次更棒的觀影體驗。」
「更別提還有那份共享體驗,讓你可以跟許多陌生人共處一室,而其他觀眾所散發出的那
份能量,會讓整個觀影體驗都變得更充滿生氣、也更有趣。」皮克斯新片《元素方城市》
將於2023年7月6日在台上映,並於6月30日至7月2日之間搶先舉辦口碑場。
--
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