票房造假亂象叢生 陸自毀市場 - 電影

By Quintina
at 2016-07-23T22:13
at 2016-07-23T22:13
Table of Contents
旺報【記者陳曼儂╱綜合報導】
大陸電影市場恐真到了泡沫頂端,業內人士透露,大陸電影票房規模大約350億元(人民
幣,下同)就到頂了,去年飆出400多億,恐怕就是「票補、偷票房、買票房」這三大造
假模式所拱出來的。
去年大量資本湧入影視行業,強勢資本讓電影轉向非專業化、圈錢玩票,以及同質化演變
,以「山寨」與「無釐頭」取代創意和想像力,不但沒有提升電影的質量,甚至把很多優
秀的題材浪費掉了。
「這個行業風險很高,盲目跨界有多少錢都不夠賠。」光線傳媒董事長王長田坦承,先前
不少大老闆說不在乎賠錢,只想在業內打個名聲,但做幾個項目後,就徹底退出了這個行
業。
這兩年電影市場的成長是靠新增影院,以及網路購票之補貼來的刺激,由於電影盈利模式
單一,就是看票房,導致大家在票房上做文章,「買票房」就是製片方自己包場,出現凌
晨還座位滿滿的假象,偷票房則是電影院把A片的收入算給B片。
近來官方開始打擊票房造假,也是今年第2季電影市場出現罕見衰退的原因之一,也開始
監管資本運作,陸媒認為,中國電影的「美好日子」恐一去不復返。
新聞網址:https://goo.gl/JrT8hT
--
大陸電影市場恐真到了泡沫頂端,業內人士透露,大陸電影票房規模大約350億元(人民
幣,下同)就到頂了,去年飆出400多億,恐怕就是「票補、偷票房、買票房」這三大造
假模式所拱出來的。
去年大量資本湧入影視行業,強勢資本讓電影轉向非專業化、圈錢玩票,以及同質化演變
,以「山寨」與「無釐頭」取代創意和想像力,不但沒有提升電影的質量,甚至把很多優
秀的題材浪費掉了。
「這個行業風險很高,盲目跨界有多少錢都不夠賠。」光線傳媒董事長王長田坦承,先前
不少大老闆說不在乎賠錢,只想在業內打個名聲,但做幾個項目後,就徹底退出了這個行
業。
這兩年電影市場的成長是靠新增影院,以及網路購票之補貼來的刺激,由於電影盈利模式
單一,就是看票房,導致大家在票房上做文章,「買票房」就是製片方自己包場,出現凌
晨還座位滿滿的假象,偷票房則是電影院把A片的收入算給B片。
近來官方開始打擊票房造假,也是今年第2季電影市場出現罕見衰退的原因之一,也開始
監管資本運作,陸媒認為,中國電影的「美好日子」恐一去不復返。
新聞網址:https://goo.gl/JrT8hT
--
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電影
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