2010 Preview: The Twilight Saga: Eclipse - 電影院

http://www.boxofficemojo.com/news/?id=2648&p=.htm

2010 Preview: The Twilight Saga: Eclipse
暮光之城：蝕

by Ray Subers
January 29, 2010

Release Date: June 30
Studio: Summit Entertainment
Genre: Romantic Fantasy
Director: David Slade
Writer: Melissa Rosenberg (based on the novel by Stephanie Meyer)
Cast: Kristen Stewart, Robert Pattinson, Taylor Lautner, Billy Burke, Ashley
Greene, Jackson Rathbone, Nikki Reed, Kellan Lutz, Elizabeth Reaser, Peter
Facinelli, Gil Birmingham, Dakota Fanning, Anna Kendrick, Bryce Dallas Howard

Studio Description:
As Seattle is ravaged by a string of mysterious killings and a malicious
vampire continues her quest for revenge, Bella (Stewart) once again finds
herself surrounded by danger. In the midst of it all, she is forced to
choose between her love for Edward (Pattinson) and her friendship with
Jacob (Lautner) — knowing that her decision has the potential to ignite
the ageless struggle between vampire and werewolf. With her graduation
quickly approaching, Bella has one more decision to make: life or death.

官方介紹：
當西雅圖市被一連串的謀殺案給擾亂，加上一名神秘的女吸血鬼尋求復仇，
貝拉發現她的生活再次宗滿危機
她因此被迫在摯愛愛德華與好友雅各之間作出選擇
儘管她知道她的決定，將會點燃吸血鬼與郎人之間無止境的衝突
隨著畢業即將到來，貝拉還得另外作出一個決定：要生還是死

Analysis:
After Twilight, the first entry in The Twilight Saga before the franchise
was called "The Twilight Saga," became a box office sensation in 2008,
ultimately grossing $192.8 million, its sequel, New Moon, was dubbed
one of the most-anticipated movies of 2009.

It did not disappoint, drawing massive crowds out of the gate and finishing
the year with nearly $290 million and counting. While the first two movies
had pre-Thanksgiving launches, the third, Eclipse, has been aligned with the
Independence Day holiday, in part, because the next Harry Potter reclaimed
that series' historical pre-Thanksgiving slot. Eclipse is scheduled for
Wednesday, June 30, or only seven months after New Moon.

在暮光系列的第一集"無懼的愛"因為有將近２億美金的票房，
成為2008年電影市場上的一大驚奇之後，
續集"新月"也因此成為去年最受影迷期待的電影之一
新月也沒有讓人失望，大量的觀影人潮讓她在年底累積了將近３億的票房

在連續兩集都在感恩節之前上檔之後，
暮光的第三集"蝕"，有一部分是因為哈利波特重返感恩節檔的緣故
決定將上映時間放在美國國慶檔，跟上一集只有7個月的距離

Odds are that Eclipse won't reach the heights of New Moon, given the history
of closely-timed, serialized sequels. The Matrix Revolutions, Pirates of the
Caribbean: At World's End and even Back to the Future Part III all grossed
significantly less than their predecessors.

When a second movie is hotly-anticipated after the first movie's success,
it's highly unlikely that the next picture will even maintain the momentum
(The Lord of the Rings and Harry Potter being notable exceptions),
and signs from New Moon's run suggest that The Twilight Saga will follow
the pattern. New Moon had one of the biggest openings of all time,
was extremely front-loaded and probably wasn't as well-liked as the first
Twilight: Box Office Mojo readers gave it a "C+," compared to the first
movie's "B." Also, the vampire fad could show fatigue by the summer,
given the flood of vampire-themed TV shows, movies and paraphernalia in
the market.

以歷史的過往經驗而言，蝕很難達到新月那樣的高票房
因為之前上映時間相近的連續劇型續集系列，如駭客任務：最後戰役、
神鬼奇航：世界的盡頭與回到未來３，票房跟上一集比起來都明顯的縮水了
當系列電影的第二集因為首集的成功，而熱門地被期待時
後來的第三集幾乎不可能維持相同的高峰，只有魔戒與哈利波特算是例外
新月的票房紀錄暗示著暮光系列也會步上前作狗尾續貂的後塵

新月的首映，在歷史紀錄上可說是名列前矛
但走勢卻變得頭重腳輕(也就是後面幾週都有大跌幅)
而她也沒有首集那麼受到歡迎，BoxOfficeMojo的網友們
給了無懼的愛Ｂ+的評價，新月卻只給了Ｃ
另外，由於大量以吸血鬼作為主題的電視影集、電影與周邊商品
吸血鬼熱潮反而可能會在暑假顯出疲態

However, it would be silly to bet against Eclipse's chances at being a big
box office draw in its own right. The Twilight brand is so strong right now
that even a massive drop-off would mean a near blockbuster run for Eclipse,
there are few other offerings this summer that will be as attractive to
younger females, and there's always the possibility that it pulls a Harry
Potter in terms of longevity. With no trailer available at publication time,
it remains to be seen how Summit will up the ante in its marketing campaign.

然而，只有笨蛋才會去賭"蝕"不會在票房市場上大賣
暮光的品牌效應是如此強大，所以即使蝕的賣座線呈現大跌的狀態
也不會影響他票房大片的地位，加上暑假並沒有太多一樣可以吸引年輕女生
的其他事物，因此蝕也有機會跟哈利波特一樣走長賣路線


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