Star Movies 走入歴史 （MOD也會跟進嗎？） - MOD

※ 引述《duota (快樂眼淚)》之銘言：
: http://www.hollywoodreporter.com/news/fox-replace-star-movies-asia-255223
: The move is designed to capitalize on the studio's Hollywood
: brand.
: HONG KONG – Fox International Channels (FIC) will launch Fox
: Movies Premium on linear television and Asia’s first online pay-
: TV streaming platform, Fox Movies Premium Play, to replace Star
: Movies in Asia. The channel will be available from Jan. 1, 2012,
: in high definition.
: The move is to capitalize on the Hollywood association the Fox
: brand possesses, said Zubin Gandevia, FIC COO Asia Pacific &
: Middle East at the announcement event held on the first day of the
: annual CASBAA convention in Hong Kong, one of the first strategic
: steps that FIC would unveil in the next few months. “We bring
: more Hollywood content to subscribers than anyone else,” Gandevia
: said.
: The revamped channel will simultaneously unveil to its subscribers
: the complementary service Fox Movies Premium Play, the first
: online player in Asia and the first made available to subscribers
: through a TV network. Viewers can stream online in one go or with
: breaks Hollywood movies from Fox, Disney, MGM, The Weinstein
: Company and Summit, all of which have long term output deal with
: FIC. The service will be launched on PCs, then across devices such
: as tablets and smartphones over time.
: While movies continues to be the focus of the rebranded channel,
: it will offer additional premium contents including original
: series such as international hit The Walking Dead and the upcoming
: pirate-themed Port Royale; exclusive live events such as the
: Academy Awards, the Golden Globes and BAFTA; mini-series such as
: Titanic, to be premiered next April to memorialize the 100th
: anniversary of the disaster.
: Fox Movies Premium will be available in Hong Kong, Singapore,
: Malaysia, Thailand, and Indonesia, while the Star Movies brand
: will remain in Taiwan and the Philippines, markets that Gandevia
: called analog with not enough digitalization.
: The company plans to launch similar online players for other FIC
: channels such as Star Chinese Movies in the future. “It’s the
: general direction of not only our business, but also the world,”
: Gandevia told The Hollywood Reporter, “it’s the concept of
: television everywhere.”
: ＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝
: 文章中是提到由於台灣和菲律賓還沒夠數位化，所以台灣還停會保持這個頻道名稱，
: 所以有線電視的 STAR MOVIES是不會被更動到而保留下來，
: 只是MOD現在的 STAR MOVIES就是高畫質的啊，
: 而且文章也1提到STAR MOVIES將被更成名FOX MOVIES PREMIERE且高畫質，
: 那現在已數位化的MOD上的STAR MOVIES HD明年也會被更名成FOX MOVIES PREMIERE嗎？
: 有人知道嗎？

今天我在STAR MOVIES上的臉書PO出這個新聞並提出我自己的看法
STAR MOVIES回我是因為台灣及菲律賓這兩個地區裡
Star Movies品牌知名度較高所以不會更名

難道亞洲即將要改成Fox Movies Premium的地區裡
Star Movies的收視率或知名度都不高嗎?

順便再來問問看MOD跟DISH HD裡面的Star Movies HD會不會改名成FOX MOVIES PREMIERE

原文如下 (圖在這裡:http://ppt.cc/7V;o

STAR MOVIES (Taiwan) 台灣和菲律賓的STAR MOVIES之所以沒有同步更名為FOX MOVIES
PREMIUM，主要的原因是在這兩個地區中，STAR MOVIES的品牌知名度最高，所以暫不更名
，並且在數位平台(比如說台灣的MOD以及DISH HD)也可以收看高畫質內容(STAR MOVIES
HD)。台灣的觀眾可以根據本身的需求來選擇收視平台，並不會因為頻道是否更名而有所
影響。

--