屍樂園可望奪冠 - 電影院

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Box office preview: 'Zombieland' to dominate
屍樂園可望奪冠

by Nicole Sperling
Categories: Box Office, Film, Movie Biz

Horror comedies have been a mixed bag at the box office. You have the good:
Ghostbusters and the Scary Movie franchise. You have the bad: Snakes on a
Plane and Eight-Legged Freaks. And then you have the ugly: Jennifer’s Body
and Club Dread. In the case of this weekend, Zombieland seems destined to
join the good. The film — starring Woody Harrelson, Jesse Eisenberg, Emma
Stone and Abigail Breslin as the last four humans stuck on a zombie-invested
planet — has been generating incredible buzz and is sure to win the weekend.
How high it goes will depend on how many over-17-year-old fans show up. My
prediction is that Zombieland will outperform the studio predictions that are
hovering in the low-20 million range. It should be a big weekend at the box
office regardless, as Zombieland is one of three new releases (four actually
if you count Disney’s double-feature 3-D re-release of Toy Story and Toy
Story 2) along with Ellen Page-starrer Whip It! and Ricky Gervais’ The
Invention of Lying.

恐怖喜劇的票房表現有很多種，有很好的，如魔鬼剋星與驚聲尖笑；
也有很糟的，如飛機上有蛇與八腳怪；甚至更醜陋的，如最近的辣的要命
與比爾派斯頓幾年前的嚇嚇笑。而本周新上檔的「屍樂園」很榮幸的
是往好的方向發展。這部由伍迪哈里遜、傑西艾森伯格、愛比貝斯林與
艾瑪史東飾演地球遭殭屍攻擊之後僅存人類的新片，很不可思議的獲得了
好口碑，而且確定會成為本週的冠軍，不過票房會有多高，就要看有多少
17歲以上的年輕影迷會買帳了，我認為本片會開出超過2千萬的票房，
比片商的預期還要多，本週還另外有3部新片上映（假如你把玩具總動員
3D版1、2集分開計算的話是4部），另外兩部是艾倫佩吉的「飆速青春」
與瑞奇葛維斯的「The Invention of Lying」

Zombieland: $30 million
First-time director Ruben Fleischer, along with young screenwriters Rhett
Reese and Paul Wernick, are eyeing a great weekend for their debut theatrical
effort. While recent horror entries Sorority Row and Jennifer’s Body haven’
t connected at the box office, Zombieland is on track to reverse that trend.
And with Zombieland being Woody Harrelson’s first of three films to bow this
year, get ready to see a lot more of the former Cheers bartender. Between
Zombieland, Roland Emmerich’s 2012, and the indie flick The Messenger, the
hemp-loving peace activist is bound to be responsible for a solid chunk of
2009’s box-office receipts.

1.屍樂園－3千萬美金
雖然這部片從導演到編劇都是新人，但他們的大銀幕處女作將會有很好的
週末成績。儘管最近的恐怖片如女生殺人宿舍與辣的要命都是票房失敗作，
調查顯示屍片可望扭轉這個局面。這也是伍迪哈里遜今年三部作品的第一砲，
他另外還將在災難大片2012與小成本製作The Messenger現身，對這位和平
鼓吹者來說，2009年可說是豐收的一年啊！

Cloudy With a Chance of Meatballs: $15 million
Sony Pictures is on a roll. Not only will they win the weekend with
Zombieland, but they should have the number two spot as well with their hit
animated flick Cloudy with a Chance of Meatballs. Coming off an astonishing
second weekend drop of only 17%, the film has already grossed close to $65
million. This frame the Toy Story double feature is sure to rain on its
parade. Still, word of mouth is strong on Cloudy so I predict the drop to not
fall beneath the 40% range.

2.食破天驚－1千5百萬美金
索尼影業這回賺翻了！不僅屍樂園會成為冠軍，賣座動畫片食破天驚也可望
保有亞軍席次，本片上周只下跌17%，並且將累積票房推破6千萬。雖然本週
皮克斯的玩具兵團將要空降戲院，但我想食片靠著好口碑，還是能將跌幅
控制在4成以內

Toy Story 3-D: $11 million
This is Disney Studios’ idea of an experiment. Release two beloved films for
the price of one, in 3-D, eight months before the next installment comes out.
Only screen it for two weeks and see if you can generate some solid revenue.
It’s likely to work well, but because the package is bowing only in 3-D on
1745 screens and it’s over 3 hours of movie time, both films will be shown
on average only three times a day. That automatically limits the grosses.
Tracking on the Woody and Buzz reunion is strong, so it could get into the
low single-digits but we’ll have to wait and see how it pans out.

3.玩具總動員3D重映－1千1百萬美金
這是迪士尼公司的一個實驗：在TS3快要上映的8個月前，你可以用一張電影票
的價格觀賞兩部經典電影的3D版本，不過期限只有兩週。這個計畫成效還不錯，
然而由於只有在1745家3D戲院上映，加上播映時間超過3小時，所以平均一天
只能各播放3場，這當然會影響票房。雖然本片可能只會有7位數的首映票房，
但是胡迪警長與巴斯光年的再度重聚還是值得期待

Whip It!: $9 million
Drew Barrymore’s directorial debut Whip It! starring Juno’s Ellen Page has
teenage girl power written all over it. With its fun and frothy cast
including Jimmy Fallon and Kristen Wiig, the roller-derby comedy should score
with the under-17 female set. How that translates into box-office dollars
remains to be seen. The film’s not opening super wide: it will be on 2100
screens. But the studio is confident of its playability since they sneaked it
on some 500 screens last weekend. If it catches fire with the young girls, it
could turn into a hit.

4.飆速青春－9百萬美金
這部由茱兒巴莉摩初掌導演筒，「鴻運當頭」女主角艾倫佩吉主演的新片
是標準的YA女力電影，有了有趣的演員如吉米法倫（與巴莉摩合作愛情
全壘打的諧星）與克莉絲汀魏格（SNL的班底女諧星）的點綴客串，這部
滑輪喜劇將能征服17歲以下少女的心，不過她是否能轉換成票房數字
還有待觀察。儘管開映戲院並沒有特別多（2100家），但是片商在上週
舉辦500家戲院的口碑場之後，可說是對本片的耐久力信心大增，假如
他能點燃女孩們的熱情，本片就算成功了

The Invention of Lying: $8 million
Ricky Gervais’ last film Ghost Town generated 87% positive reviews on Rotten
Tomatoes and only opened to $5 million. This time Gervais is lacking a bit in
the review department but he seems to be generating more marketing support
from the studio. Still, tracking isn’t taking this movie much beyond the
single digits. It seems Gervais, while being a huge hit at any awards show,
hasn’t yet caught fire as a box-office draw.

5.The Invention of Lying－8百萬美金
諧星瑞奇葛維斯上一部片「超感應妙醫」雖然在濫番茄有高達8成的滿意度，
卻只開出5百萬的票房。今年他的新片雖然沒那麼受到好評，但得到片商
更多的支援；然而，追蹤的結果顯示本片仍然只會有7位數的票房。看樣子
葛維斯雖然是頒獎典禮表演上的開心果，但還不夠撐起票房

Other new releases:
The Coen Brothers’ A Serious Man on six screens, Lebron James’ documentary
More Than a Game on 14 screens and the expansion of the Michael Moore
documentary Capitalism: A Love Story to 1000 locations.

其他新片：
柯恩兄弟的「認真的男人」會在6廳上映，籃球天王雷霸龍詹姆士的紀錄片
「王者之路」有14廳，而麥可摩爾的紀錄片「資本主義」則會擴增到1千廳


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