影評人協會獎收視慘淡 創史上最低紀錄 - 電影

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DEADLINE的報導

Critics Choice Awards Broadcast Draws Record Low Viewership For In-Person
Ceremony

By Katie Campione

The Critics Choice Awards aired Sunday night without much fanfare. The CW’s
broadcast of the 28th annual ceremony drew 900,000 viewers, according to
early Nielsen numbers.

That’s a slight dip from last year when the ceremony, which was simulcast
across The CW and TBS, took home an audience of 1.1M. TBS didn’t simulcast
the ceremony this year, so technically this year’s viewership is larger than
the CW’s portion a year ago, however the overall audience declined to a low
for an in-person ceremony. (The virtual 2021 edition of Critics Choice Awards
drew just 365,000 total viewers.)

The dip in audience this year falls in line with every other awards show
telecast losing viewers over the past few years. On Tuesday, NBC’s broadcast
of the Golden Globes brought in the lowest ratings ever for the ceremony.

Over the course of the three-hour Critics Choice broadcast, A24’s Everything
Everywhere All at Once won Best Picture, Brendan Fraser won Best Actor for A24
’s The Whale, and Cate Blanchett took Best Actress for Focus Features’ Tá
r. View the full list of winners here.

The ratings winner of the night was NBC’s broadcast of the AFC Wild Card
matchup between the Cincinnati Bengals and the Baltimore Ravens. The game
drew about 21.2M viewers and a 5.6 rating in the advertiser-targeted 18-49
demographic.

While that’s just a hair down from the comparable Steelers vs. Chiefs game
last year, pro football continues to be just about the only thing that can
pull in huge numbers for any broadcast network.

Ratings tend to be sinking across the board, but the NFL regular season
actually drove some record numbers for the broadcasters this year. NBC’s
Sunday Night Football, the network was up 3% from last season and scored its
best viewership since 2019 with an average of 19.9M viewers across the
18-week season.

Other primetime fare on Sunday night included CBS’ lineup of East New York
with 5.1M viewers and NCIS: Los Angeles with 4.5M.

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簡單翻一下，

本月15日晚間於CW播映的第二十八屆廣播影評人協會獎，

收視人數達到歷史以來的新低，

僅僅90萬人收看。



相比去年於CW跟TBS播映的時候，CW的收視為110萬人，

今年TBS並沒有同步播映，但是接收所有觀眾的CW仍然僅剩90萬人，

為本頒獎典禮的收視人數最低紀錄。

(2021年因疫情採取的線上虛擬頒獎收視人數為36.5萬人)



這個數字與目前觀察到的，電影頒獎典禮普遍的低迷人氣一致，

如由NBC播映，由好萊塢外媒協會舉辦的金球獎，

今年的收視人數也達到了歷史的新低。



而廣播影評人協會獎播映當晚的收視贏家，

是NBC轉播的AFC Wild Card賽事，收視人數2120萬人。

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真的是慘不忍睹的數字，

觀眾真的是對這些好萊塢頒獎典禮越來越不感興趣了，

90萬人，你隨便找一個美國熱門YouTuber，計算他們三天的影片的觀看數都超過，

這種籌備多時，經過各種製作環節審查評判，耗費大量經費，

最終才在電視直播的頒獎秀，已經是明日黃花了嗎??



看來奧斯卡也不會是個特例。



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