特種部隊會是孩之寶的下一個金雞母嗎？ - 電影院

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Box office preview: Is 'G.I. Joe' Hasbro's next blockbuster?
特種部隊會是孩之寶的下一個金雞母嗎？

by Nicole Sperling
Categories: Box Office, Film

Considering all the negative press G.I. Joe: The Rise of Cobra has received
over the past few months, one would think the movie’s going to disappoint at
the box office. And one would be wrong. Sure, it’s one of the first
blockbusters this summer to completely ignore critics, not giving them any
early access to the film. It’s been dogged throughout its production with
various rumors, from Sienna Miller’s prosthetic breasts to replacement of
director Stephen Sommers in the edit bay. (Paramount has denied both.) And
no, it doesn’t help that Miller went out and said, “It’s not going to be
the best acting we’ve ever done.”

When it comes down to it, people love action heroes and they love seeing
things blown up and G.I. Joe has a lot of both. It’s also got good timing.
With the last action spectacle, Transformers: Revenge of the Fallen, opening
back at the end of June — G.I. Joe will actually be filling a need as the
last blockbuster of the summer. The only caveat is pesky word-of-mouth.
If the film really doesn’t deliver we’re likely to see a big Friday to
Saturday drop, but at this moment in time, things are looking good for Miller
and the rest of her cohorts.

隨著這幾個月以來「特種部隊：眼鏡蛇的崛起」一連串的負面八卦消息，
你可能會認為本片將會被歸類為今年暑假檔的「令人失望組」，不過你也
很有可能猜錯了。當然，我們都知道本片是今年暑假第一部完全忽略影評的
大製作電影，因為片商完全不給影評試片的機會。從製作階段開始，乳墨
就滿天飛，先是席安娜米勒（在片中）的胸部經過修片，後來更是傳出導演
史帝芬桑墨斯在後製階段遭到開除，但是都遭到派拉蒙公司的否認。不過
米勒妹公開宣稱「這不是我們最好的作品」，對氣勢也沒有什麼幫助。

儘管負面新聞這麼多，但是特種部隊至少還有一個優勢：他有觀眾最喜歡的
兩種元素，那就是動作英雄與爆破場面。另外，本片也掌握到正確的上映時機，
隨著上一部動作大片「變形金剛：復仇之戰」已經上映快兩個月，特片也成為
今年暑假最後一部大場面強片。特片唯一的隱憂在於麻煩的口碑，假如本片無法
讓我們滿意，周五到周六不升反降將是可以預期，但是對米勒妹與她的部隊來說，
本片的情勢可說是一片大好呢！

1. G.I. Joe: The Rise of Cobra: $50 million
Hasbro could be called the big winner this summer as two of its toy
franchises: Transformers and G.I. Joe turn into big hits for Paramount.
I don’t think anyone is expecting G.I. Joe to reap anywhere close to the
$389 million earned by Transformers. (Half that would probably make the
execs happy.) But a strong opening will be a big improvement on the overall
box office, which has been down the last four weekends. Let’s go Joe!

1.特種部隊：眼鏡蛇的崛起－5千萬美金
孩之寶應該可以稱呼自己是今年暑假檔的大贏家，因為他們與派拉蒙合作的
變形金剛2與特種部隊都（或即將）成為超人氣夯片。當然，沒有人認為特種
部隊會有變形金剛將近四億的破天荒成績（GIJ有TF的一半老闆就會滿意了），
但是他無疑將會有強勢的開映成績，而且他還有暑假最後四周的發揮空間，
所以大兵們，衝吧！

2. Julie & Julia: $20 million
I doubt writer/director Nora Ephron could have worked harder publicizing this
Meryl Streep/Amy Adams two-hander. The woman may have cooked with every
journalist in the country to promote Julie & Julia, her PG-13 rated romance
with food. With women lining up already for the well-reviewed flick, Sony
could have a real break-out hit on their hands. I wouldn’t be surprised if
this does Devil Wears Prada numbers. This is sure to be an interesting one to
watch.

2.美味關係－2千萬
我很懷疑本片的編導諾拉艾芙蓉有了梅莉史翠普與艾美亞當斯兩大卡斯坐鎮，
宣傳還要這麼費力；這位女士為了宣傳這部以料理為主題的溫馨喜劇，還得與
來自全國各地的記者一起煮菜。不過有了愛姐的全力宣傳，加上本片不錯的
影評口碑，索尼影業今年終於有一部讓他們滿意的賣座電影了，假如他能複製
當年「穿著普拉達的惡魔」的漂亮數據，我也不會感到意外，這也絕對會是
一個有趣的觀察點

3. Funny People: $11 million
Funny People is freaking industry people out. The movie was tracking to bring
in $35 million last weekend, but did only $22 million and its mid-week
numbers haven’t helped much. While the strategy of selling the comedy
all-stars of the cast didn’t work, what it did re-affirm is actors don’t
really matter nearly as much as the concept they’re selling. Adam Sandler
has never done well at the box office when he’s not doing his usual schtick
so none of us should really be surprised by this. Look for at least a 50%
drop this weekend. Kids aren’t seeing the R-rated movie about a cranky
comedian with a fatal disease, and most likely adults will turn to Julie &
Julia for their movie-going entertainment.

3.命運好好笑－1千1百萬美金
本片的成績讓圈內人都抓狂，原本影評預測命片上週將會有超過3千萬的首映票房，
但他上週只跨越兩千萬，平日表現也不佳。隨著這種宣傳虛擬明星的方式不管用，
這也再度證實卡斯沒有故事大綱來得重要；加上亞當山德勒只要不是演無厘頭喜劇
就不會有好票房，我們其實對這種結果不應該感到驚訝。本片至少會有一半的跌幅，
因為小孩不會想看這種胡思亂想喜劇演員罹患絕症的限制級（R級）電影，大人則會
把美味關係當作本周看電影的首選

4. Harry Potter and the Half-Blood Prince: $10 million
166 IMAX theaters did a wonder for Harry Potter’s third weekend in theaters.
Dropping only 40% in theaters, the sixth Harry has now grossed $260 million
and should get close to the $300 million mark. It’s predecessor, Harry
Potter and the Order of the Phoenix grossed $292 million back in 2007.

4.哈利波特：混血王子的背叛－1千萬美金
166家IMAX戲院的加持的確讓小哈利的魔法威力更強，HP6第三周只下跌了4成，
目前累積也已經來到2.6億，距離3億可說是越來越靠近（前年相同走勢的鳳凰會的
密令最後累積2.92億）

5. A Perfect Getaway: $9 million
Despite quite a hefty marketing budget, it doesn’t look like the Steve Zahn,
Milla Jovavich R-rated thriller is going to have a nice time at the box
office. It will be lucky at this point to nab a spot in the top 5.

5.蜜月變奏曲－9百萬美金
雖然廣告打的很兇，但是這部由史蒂夫賽恩與蜜拉喬娃薇奇主演的R級驚悚片
看起來卻是「錢」途無「亮」，不過他還是可以僥倖擠進本週的前五名

Other limited releases this frame: Paul Giamatti’s indie comedy Cold Souls
and the Michael Cera/Charlyne Yi riff on love, Paper Heart.

本檔期其他值得注意的小規模上映影片還包括：
Cold Souls（靈魂冷凍庫）－硬底子演員保羅賈麥提的小成本黑色喜劇

Paper Heart（紙糊的心）－喜劇新秀麥可賽拉與亞裔演員易查琳快速墜入情網的
小品故事



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