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Posted on Wed, Aug. 09, 2006

For designers, next 'Project' is real life

By Booth Moore

Los Angeles Times


HOLLYWOOD -- For 14 weeks, the fledgling designers on Bravo's hit TV show
"Project Runway" are fashion idols. Their creations -- stitched together
in just a few hours, including meltdowns -- are studied by 3 million
viewers as if they were the work of Karl Lagerfeld himself. They endure
whiny models and broken sewing machines; insults from Nina Garcia, of
Elle magazine, and designer Michael Kors; and humiliating "challenges"
that have them making gowns out of groceries or the clothes off their
backs. And still they produce some surprisingly intelligent, creative
work.


But now the TV cameras and the fans in the blogosphere have moved on to
the cast for Season Three, which began July 12. And one has to wonder
about the frock stars past. Where are they now? Have they fallen off the
runway, off the radar?


Nine out of the 29 contestants of the past two seasons came out of Los
Angeles, and every one of them can tell you the pain doesn't end with
Heidi Klum's "auf wiedersehen."


The cocky guy known for winning a challenge with a sexy little dress for
Nicky Hilton to wear on the red carpet is struggling, meeting with
potential backers for his own line. His sidekick, who won the Barbie
challenge with a doll that was produced and sold by Mattel, has gone back
to teaching and designing on the side. The two-timer who refused to give
up, auditioning and landing on Seasons One and Two, is working out of his
parents' dining room and has managed to sell a few pieces to a hot L.A.
boutique.


Last month, Santino Rice, 31, who was known for his outsize ego and
scruffy military jackets, could be found autographing DVDs at Vidiots in
Santa Monica. He was promoting the "Project Runway" Season Two DVD
release, and predictably, he was late to his own party.


The 60 or so guests, some toting cameras, don't seem to mind. When he
arrives, a few people give him a standing ovation.


"What's your favorite kind of cereal?" a giggly teenager asks, one of a
dozen questions posed with Trekkie-like fanaticism. "I want to say I
think you were robbed ... and are you doing anything later?" Someone
urges him to do the impression of Kors that he was famous for on the
show.


"He has a big fan base," says Cathy Tauber, co-owner of Vidiots. "Someone
called from Wisconsin asking if they could have him sign a DVD and send
it to them. She even asked if she called during the event, if she could
talk to him."


Rice has an impressive resume, having graduated from L.A.'s Fashion
Institute of Design and Merchandising, and worked for Tony Duquette as
well as doing stints with L.A. labels Pegah Anvarian and Single. Still,
he hasn't been able to get a clothing line off the ground.


"Even when the show was on, I had e-mails flooding in from people wanting
me to design everything from wedding gowns to the dresses they'd seen on
the show," he says. "But first I had to figure out who was serious about
collaborating and who just saw me as a TV personality."


While he's still dreaming of a ready-to-wear line, Rice is doing custom
work for private clients, just like he did before the show. "I've had
several meetings," he says, "but things are still up in the air."


http://www.centredaily.com/mld/centredaily/15221772.htm




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